Journal: 24 November 2015
This visual story comes from a commercial project commissioned by Norwich Cathedral. Our creative director, Bobby, has been working with Norwich Cathedral for several years – creating their brand identity, printed literature and various advertising campaigns. For the most recent project, he turned to Nor–Folk’s visual storyteller, Hal, to create a series of images for a campaign titled ‘My Cathedral’. Here’s an overview of the project, from Bobby.
The campaign features real people and stories. As well as commissioning a portrait of each person, we spent time with them, eating cake, drinking coffee and taking the time to learn more about them and their own personal reasons for choosing to include Norwich Cathedral as part of their lives.
Each poster from the campaign includes a quote from our conversation, their name, vocation and is, in turn, signed off with the hashtag #mycathedral
As well as commissioning a portrait of each person, we spent time with them, eating cake, drinking coffee and taking the time to learn more about them
This campaign is the true definition of collaboration – special thanks to James Shelton, marketing manager at Norwich Cathedral for his creativity and making this project happen. Thank you to Hal for creating these beautiful images. And, of course, thanks to the people who gave up their time to be photographed – it was an honour to meet you and hear your stories.
You can see the full project via The Click Design Consultants.
You can see more work from photographer Hal Shinnie here.
Thanks to Norwich Cathedral for kindly allowing us to share these images with you.