Journal: 29 April 2020

Sop ~ Scents of place.

The day before my birthday; after 18 months in the thinking and developing we launched Sop.



Sop ~ Scents of place is a Norfolk-made bodycare and fragrance brand – creating bodywash, shampoo, conditioner, hand wash and soon-to-launch bath salts, candles and room diffusers.



Sop’s brand identity is inspired by Norfolk’s landscape and language – both visually and verbally. The brand name, the product names and respective descriptions along with the wider visual identity have all been influenced by Norfolk as a place.

Shop now.


I’m not from Norfolk but have albeit a faint regional (Essex) accent and I know all too well the stereotypes and perceptions that are often associated with local accents and dialect. In the globalised generation that we all live, it was my vision to create a brand that celebrates what makes it unique.


This celebration comes in many forms – by embracing local dialect and words, photographing humble botanicals as sculptural art forms and in turn capturing the real essence of place.



Sustainability is a core value – every detail is carefully considered. The shipping boxes and bags are fully biodegradable and made from recycled materials.

The decision to use aluminium bottles was based on research and consultation with environmentalists. Whilst we sourced some good recyclable plastic options we discovered aluminium to be not only easier to recycle but infinitely recyclable. 

Everything is made, bottled, printed and fulfilled in Norfolk – the majority of it within 5 miles of our home in Norwich and are made by Norfolk people.

Shop Sop now.

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