Journal: 23 October 2016

Standing out.

Your brand isn’t just your logo – it’s every touch point that a person has with your business. Branding goes deeper than just a (visual) identity and its application – it’s ‘you’. And, even if you don’t run a business, you can still establish your own brand. Your appearance and how you dress says a lot about you and your character and is (perhaps unfortunately) just another way people will make judgments (even before they’ve met you).

I’ve always preferred to be comfortable in my clothes. I am a tom boy. My first job was in a design agency, which was very corporate, so I dressed to fit in, taking that style with me to my role at The Click. By the time I was Client Director there I was being more experimental with clothes.

Following the birth of Stanley just over three years ago, I started to gravitate towards a more minimalist approach to fashion. Without any of the agency shackles, I was able to explore a style that completely reflected me.

There’s no integrity in adopting a style that you’re not comfortable with – you won’t feel better for it. Wearing clothes that fit well and reflect you will definitely make you feel more confident in meeting new people and embarking on new ventures.

My wardrobe is a mix of Monki, Finery, Cos, H&M, Oak + Fort and a splash of Acne. And I live in adidas trainers. Most people say that my height (I’m 6ft) and hair are two of the most (visually) identifiable things about me. Keeping hair white isn’t without its challenges, so I go to Hoskins Hair. Jamie regularly applies an Olaplex treatment to keep it strong as well as a toner to keep it bright white. His salon is a couple of roads over from my studio so I take my laptop and use the down time to catch up on admin. Whilst I’m there I often take half an hour to look through other brands and websites – Pinterest is a great platform and firm favourite. I keep both private and secret boards (to assist on projects I am working on). You can see what inspires me below.

At 32, I genuinely now know what style is ‘me’, what clothes work well with my frame, and what I feel comfortable wearing. And from developing your own brand, being consistent, having a unique style, but being comfortable in your own skin definitely makes you more confident and, in turn, stand out and be more appealing to others.

You don’t need to be a big brand, to be a big brand.

Branding goes deeper than just a (visual) identity and its application – it’s ‘you’.


Watch our story–

We are the Nor-Folk. from We are the Nor–Folk. on Vimeo.

Pinterest boards.

Lovelynicole autumn | ParisCollective Travel | Daniel Schürer | Berlin Cultural Forum  #berlin #collective #cultural #daniel #forum #schurer #travel..focus..damn it!STUDIO-29.RU ОДЕЖДА в Instagram: «✔️Бермуды из экокожи от #studio29 ➖4500₽; ➖Больше фото: #ST19911; ➖Цвета: молочный, чёрный. ✔️Свитер оверсайз от #studio29 ➖6490₽; ➖Артикул:…»
Kitchen of the Week: A Culinary Space Inspired by a Painting Untold Eivissa Curated by Ill-Studio (NSFW) | HYPEBEASTScallops. v/ @seekerswooner
КаменьHighlights from 3 days of design Copenhagen #nordicliving #nordicdesign #scandinaviandesign #copenhagen #kinfolkBadezimmerbetonwachs grau - - #badezimmerideen
 One To Watch: Australian Interior Design Awards 2019 — Studio GabrielleModern Bathroom Interior Designs: 100 Fascinating Photos | Bathroom Interior Modern | Bathroom Interior Design | Contemporary Bathrooms | Minimalist Bathroom Accessories. Looking for some restroom design motivation? Here are some lovely bathrooms to get your decoration equipments going #interiordesign #bathroomremodel #INTERIORS | MinimalisticSerious couch envy. Loving the shape, fabric, color, everything 🙌🏼 In the meantime I am waiting for my dreamchair to arrive. Coming this…
Delicate Nature - white tulip petals with elegant curls & fine surface textures; organic inspirationsAesop Upper West Side is a minimalist storefront located in New York, New York, designed by Tacklebox Architecture for Aesop. Aesop Upper West Side in New York City safeguards the residential tradition of interstitial sites where public meets private. Designed in partnership with Tacklebox Architecture under the leadership of Jeremy Barbour, it marks their sixth collaboration with the locally based studio, and a new evolution in a long-term creative association.SHE IS FOUND STUDIO | LETTERSbirdasaurus:“Tane Meiring” - #birdasaurusTane #Meiring
Nice top and pants | Inspiring LadiesAje Adelaide, Interior Design by We Are Triibe.    Minimal Retail Design    Photography by Dion Robeson@KendraAlexandra on InstagramA Study in Stone: The Renaissance of a Medieval Castle Garden in Catalonia…

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