Journal: 23 October 2016

Standing out.

Your brand isn’t just your logo – it’s every touch point that a person has with your business. Branding goes deeper than just a (visual) identity and its application – it’s ‘you’. And, even if you don’t run a business, you can still establish your own brand. Your appearance and how you dress says a lot about you and your character and is (perhaps unfortunately) just another way people will make judgments (even before they’ve met you).

I’ve always preferred to be comfortable in my clothes. I am a tom boy. My first job was in a design agency, which was very corporate, so I dressed to fit in, taking that style with me to my role at The Click. By the time I was Client Director there I was being more experimental with clothes.

Following the birth of Stanley just over three years ago, I started to gravitate towards a more minimalist approach to fashion. Without any of the agency shackles, I was able to explore a style that completely reflected me.

There’s no integrity in adopting a style that you’re not comfortable with – you won’t feel better for it. Wearing clothes that fit well and reflect you will definitely make you feel more confident in meeting new people and embarking on new ventures.

My wardrobe is a mix of Monki, Finery, Cos, H&M, Oak + Fort and a splash of Acne. And I live in adidas trainers. Most people say that my height (I’m 6ft) and hair are two of the most (visually) identifiable things about me. Keeping hair white isn’t without its challenges, so I go to Hoskins Hair. Jamie regularly applies an Olaplex treatment to keep it strong as well as a toner to keep it bright white. His salon is a couple of roads over from my studio so I take my laptop and use the down time to catch up on admin. Whilst I’m there I often take half an hour to look through other brands and websites – Pinterest is a great platform and firm favourite. I keep both private and secret boards (to assist on projects I am working on). You can see what inspires me below.

At 32, I genuinely now know what style is ‘me’, what clothes work well with my frame, and what I feel comfortable wearing. And from developing your own brand, being consistent, having a unique style, but being comfortable in your own skin definitely makes you more confident and, in turn, stand out and be more appealing to others.

You don’t need to be a big brand, to be a big brand.

Branding goes deeper than just a (visual) identity and its application – it’s ‘you’.

 

Watch our story–

We are the Nor-Folk. from We are the Nor–Folk. on Vimeo.

Pinterest boards.

 Restock from @j.hannah, including our favorites: Ghost Ranch and Saltillo.Collections | 41zero42Noah Loves Esme
  Todo al gris #retrohomedecorTo be brave is to fight for the life you wish to have. There is comfort in settling, but there is more to be won by chasing your dreams. This year, make the decision to live a life of courage....
 verapepa: Why struggle to open a #door between us when the whole #wall is an #illusion?The Slow Collection from Tine K Home | These Four Walls blog
 Floor to ceiling storage presented in the chicest way. I love the idea of adding this to a closet that isn’t as tucked away as you may… Feel powerful with the decor of your home. Make every detail count. See more on pullcast.eu
 Poolside / Bodha
Fotos do dia a dia da Alôre referências e obrasSummer Mood Board How Would You Like over 2000 New Instagram Followers each Month??Click on the Photo to DOMINATE INSTAGRAM with the Worlds Only Fully Automated Instagram Software.100% Hands Free....All AutomatedSet and Forget!!Glossy and majestic, Romain Lenanckers art direction is unrivalledminimal hair accessory | streetwear | summer vibes | fashion love | urban style | Fitz & Huxley | www.fitzandhuxley.com

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