Posts in Visual Stories
Standing out.

Your brand isn’t just your logo – it’s every touch point that a person has with your business. Branding goes deeper than just a (visual) identity and its application – it’s ‘you’. And, even if you don’t run a business, you can still establish your own brand. Your appearance and how you dress says a lot about you and your character and is (perhaps unfortunately) just another way people will make judgments (even before they’ve met you).

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Minimal Twinning.

When you say ‘twinning’ your mind might jump to twee mother-and-child-circa-80’s match-matchy jumpsuits. It’s had a bit of a bad rep, but twinning has definitely undergone a resurgence, especially with celebrities proudly leading the way. When Stanley was born I, for one, was happy to twin – it was a very visible link and almost an endorsement – showing the world that this little one is mine! And twinning doesn’t need to be head to toe, it can be as subtle as wearing the same colour jacket.

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Writing our own rules.

One of things I’ve loved most about launching and growing Nor-Folk is the ability to write my own rules. I’m not anti-conformity but I am anti-design for the sake of it. I prefer to design with consideration and crafting. Creating something that has the ability to stand the test of time and I think this approach is routed in our graphic design education.

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British Art Show 8.

On Wednesday I was fortunate enough to enjoy a guided tour of the British Art Show 8 by Harriet Loftier (Curator of Modern & Contemporary Art at Norwich Castle Museum & Art Gallery) at Norwich Castle. The British Art Show showcases some of the most exciting contemporary art produced in the UK. The work is split between Norwich Castle and my beloved art school, Norwich University of the Arts.

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Visual story: My Cathedral.

This visual story comes from a commercial project commissioned by Norwich Cathedral. Our creative director, Bobby, has been working with Norwich Cathedral for several years – creating their brand identity, printed literature and various advertising campaigns. For the most recent project, he turned to Nor–Folk’s visual storyteller, Hal, to create a series of images for a campaign titled ‘My Cathedral’. Here’s an overview of the project, from Bobby. 

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Visual StoriesCathedral, Portrait