Journal: 15 April 2016
We’ve long been admirers of the beautiful bikes and beautiful brand of tokyobike so, when we were approached by photography and video production company, Fox and Favour, to partner with and launch the new little tokyobike, we jumped at the opportunity.
We ran a call for models via social media and chose four – two boys and two girls – who we filmed in the picture perfect Primrose Hill in chilly February. Our brief was simple – to showcase Nor–Folk’s new childrenswear collection in conjunction with unveiling the new little tokyobike. The film is titled ‘Play Hard’ – our concept was to show the children doing what they do best!
To celebrate the launch, we will be co-hosting a Pop Up event (and shop) at tokyobike’s Shoreditch store on Saturday 14th May, from midday until 4pm. There will be a chance to see and buy the bikes, meet the team and we’ll also be selling the collection featured in the video. There’s no need to RSVP – just drop by and say hello – we hope you can join us.
A big thank you to the team: tokyobike for having the vision, Fox & Favour for bringing the vision in to reality, the parents and children featured and Justin Weiler for the keeping spirits up in sub zero temperatures.
You can watch the video below and shop the collection here.